Multimodal Epistemologies

<p>This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. </p><p></p><p>It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication?</p><p></p><p>Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds. </p> <p>Introduction<b> </b><i>Chris Christie and Arianna Maiorani</i><b> Part 1: Multimodality as a Semiotic Perspective </b>1. An eye-tracking report on reference points, cognitive affordance and multimodal metaphors <i>Luna Bergh and Tanya Beelders </i>2. Demotivators as deprecating and phatic multimodal communicative acts <i>Krzysztof </i><i>Ozga </i>3. Legitimation in Multimodal Material Ensembles <i>Giulio Pagani</i> 4. A pragma-semiotic analysis of advertisements as multimodal texts: A Case Study <i>Chiara Pollaroli and Sabrina Mazzali-Lurati</i> 5. Analysing Pictures: A Systemic-Functional Semiotic Model for Drawing <i>Howard Riley</i> 6. Multimodal Advertisement As Genre Within a Historical Context <i>Sonja</i> <i>Starc </i><b>Part 2: Multimodality as a Tool for Cultural Research </b>7. A Multimodal Analysis of the Metonymic Indexing of Power Relations in Novel and Film <i>Christine Christie</i> 8. Re-Bombing in Memento. Traumata of Coventry, Belgrade and Dresden in Multimodal Collective Memory <i>Jan Krasni </i> 9. Argumentation, Persuasion and Manipulation on Revisionist Websites: A Multimodal Rhetorical Analysis <i>Michael Rinn</i> 10. A Corpus Approach to Semantic Transformations in Multisemiotic Texts <i>Alexandar</i> <i>Trklya </i>11. Multimodality and Illustrations: A Comparative Study of the English and Italian illustrated first editions of <em>The Jungle Books</em> by Rudyard Kipling <i>Monica</i> <i>Turci </i><b>Part 3: Multimodality as a Way to Analyse Contemporary Narrative Processes </b>12. Pragmatic Markers in Audiovisual Translation <i>Maria Freddi </i>13. Filmic Narrative Sequences as Multimodal Environments: A New Perspective on the Effects of Dubbing <i>Arianna</i> <i>Maiorani </i>14. Multimodal Analysis of the Textual Function in Children's Face-to-Face Classroom Interaction <i>Roberta Taylor</i> 15. The Contribution of Language to Multimodal Storytelling in Commercials <i>Sabine</i> <i>Wahl </i>16. Coherence in Film: Analysing the Logical Form of Multimodal Discourse <i>Janina Wildfeuer</i> Conclusion <i>Arianna Maiorani and Chris Christie</i></p>