MULTINATIONAL COMPANIES

Numerous studies show the significant role of Multinational Companies (MNCs) in economic growth and development of host nations. MNCs holds most of the world’s proprietary technology and commanding close to 30% of the global GDP. However despite being successful global brands MNCs most often fail to survive in host countries due to local conditions. The book examines factors affecting MNCs in the integration of local operations. Further it discusses impact and strategies for MNCs successful and harmonious integration into the diverse local business environment.