<ul> <li> This book provides a holistic approach where theory and practice are seen as essential to understand the broad range of online activities museums are engaged in.</li> <li> Includes a comprehensive historical overview of the development of online museum activities.</li> <li> A novel theoretical framework to assess the sustainability and success of museum web initiatives is presented.</li> <li> A technical chapter covers key web design concepts and approaches.</li> <li> Extensive examples of contemporary practice and new approaches to museum digital media are discussed.</li></ul>