Music Export Business

<p><em>The Music Export Business</em> examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux resulting from changes in technology markets government policies and most recently the COVID-19 pandemic. </p><p>In analysing the ability of organisations to access international markets from inception this book assesses global trends in music industry business models including streaming and national export policies. The book deploys author interviews with industry insiders including musicians managers record labels and government stakeholders using case studies to highlight cultural and economic value creation in a global value chain</p><p>Providing research-based insights into export readiness in the global music industry this book reassesses the born global phenomenon providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries national economies government policies and cultural identity.</p><p>.</p>