Music Industry Management

Research Paper (undergraduate) from the year 2008 in the subject Communications - Broadcast and entertainment grade: 16 London Metropolitan University (London Metropolitan University) language: English abstract: Britney Spears is an American pop music singer songwriter dancer actress and author. She has sold over 83 million records worldwide and is the only female in music history to have had her first four albums debut at No. 1. Britney's extremely successful career took off in the late 90's and was targeted at a teenage audience with emphasis put on her projected image. Her at times controversial music videos and live performances have contributed to her success immensely as have product endorsements and merchandising. Britney who was discovered by Larry Rudolph in 1995 was created and supported by a strong management team. Ever since splitting from long time manager Rudolph in 2004 Britney's management has changed constantly with even her being her own manager at one point. Combined with her current personal struggles this is having a rather negative impact on her career with her image suffering greatly under these circumstances. Although sales for her newest album Blackout have been doing well critics tend to credit the producers rather than Britney herself. Other critics question as to whether the album which is predominantly perceived as good is enough to maintain her successful career. Taking all these current factors into consideration it is advisable to contract a strong and stable management team for Britney who will step in to save her flagging career and simultaneously help her regain her high public profile.