My First Time

And All You've Heard About The Crazy World of Advertising Doesn't Even Come Close. From the top ad people all over the world the ones who create the best TV commercials and ads the ones you love the ones you remember the ones you wish you had thought of yourself come their own stories in their own words about the first work they ever did. And lived to talk about it. Barely. They talk about the zaniness and craziness. They talk about the good guys and the bad girls and vice versa. They talk about things you only think can happen on TV or in the movies but actually happened to these people. You may not believe what you will read but in the ad world you may not believe what you see either.Here's a partial list (in alphabetical order) of the top global creative leaders whose stories you'll read:David Angelo (Chairman CCO David&Goliath)Rosie Arnold (Deputy ECD BBH/London)Nick Bailey (ECD AKQA/Amsterdam)David Baldwin (Lead Guitar Baldwin &)Jamie Barrett (Partner ECD Goodby Silverstein & Partners)Susan Credle (CCO Leo Burnett)Greg Di Noto (Partner CCO Deutsch Inc./NY)Mark Fitzloff (Partner Co-ECD W&K/Portland)Ian Grais (CCO CO-Founder Rethink/Canada)Nick Law (CCO R/GA)Kevin McKeon (ECD StrawberryFrog/NY)Malvika Mehra (National CD GREY India);Al Moseley (Managing Partner ECD 180/Amsterdam)Robert Rasmussen (N.A. CCOTribalDDB)Rob Riley (Partner Global CCO Crispin Porter Bogusky)Kevin Roddy (CCO Chairma Publicis & Hal Riney/SF)Ted Royer (Partner ECD Droga5/NY)Mariano Serkin (CO-ECD Del Campo Nazca Saatchi & Saatchi/Buenas Aires)Rob Strasberg (CCO Vice Chairman DONER)Carlos Vaca (President ECD BBDO/Mexico)Robert Wong (Global CCO Google Creative Lab)