My Journey Through Lala Land: From Salesman To Ceo

If you were to imagine a lala would you see an unruly looking man looking over his accounts or a well-groomed man in a three-piece suit?If you saw the former it is likely because in a country where the majority of small and medium businesses are family-owned lala is seen as a derogatory term for an unprofessional leader or owner of a business. In My Journey Through Lala Land a memoir of a humble salesman and a marketing genius BD Nathani dispels the myths associated with traditional family-owned businesses. Whether he worked for a Gujju lala or a Baniya lala the author describes how most traditional family business owners he worked with built successful businesses strategically. Besides they also enabled him to launch one of the most well-known international footwear and lifestyle brands in India including Lotto New Balance and Hi-Tec. The book also tells the true tale of how the author built and grew Woodland from a small footwear company based in Karol Bagh to an international brand with the help of a visionary family business owner. However in the beginning the going was not hunky-dory. The author who always dreamt of travelling the world began by selling a cough syrup. The book thus is an excellent read for not only middle rung managers but also management students who wish to know what makes a brand successful.