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About The Book
Description
Author
If you were to imagine a lala would you see an unruly looking man looking over his accounts or a well-groomed man in a three-piece suit?If you saw the former it is likely because in a country where the majority of small and medium businesses are family-owned lala is seen as a derogatory term for an unprofessional leader or owner of a business. In My Journey Through Lala Land a memoir of a humble salesman and a marketing genius BD Nathani dispels the myths associated with traditional family-owned