Mythologization of the Urban Environment

The uniqueness of the image of the urban environment is one of the criteria for the success of a territory in world political processes. The environment which has nique advantages and causes special impressions becomes a value for residents a brand. At the same time the mythologization of the urban environment is presented as an effective tool for shaping the image of the region which plays a decisive role in the development of the tourist potential of any region of the country. At the same time the myth is considered as a managed and dynamic complex of marketing information generated on the basis of the existing narrative potential of the urban environment with the aim of achieving a competitive advantage.