Nation Brand

<p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;font-size:15px;font-family:Aptossans-serif;'><span style='font-size:16px;font-family:Times New Romanserif;'>For years countries have been leveraging so-called ‘soft power’ to preserve their interests and ensure their significant presence in various societies and in the process building a strong and positive nation brand that has a respected position in the international arena.</span></p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;font-size:15px;font-family:Aptossans-serif;'><span style='font-size:16px;font-family:Times New Romanserif;'>The establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage while enabling them to spread and secure their foreign policy and pave the way to attracting more allies.</span></p><p style='margin-top:0cm;margin-right:0cm;margin-bottom:8.0pt;margin-left:0cm;font-size:15px;font-family:Aptossans-serif;'><span style='font-size:16px;font-family:Times New Romanserif;'>Today then soft power has become an essential method of influencing minds winning emotions and getting to grips with peoples’ behaviour social trends and emotional tendencies.</span></p>