Nation Branding in Modern History

<ul> <li> New theme: nation branding and history</li> <li> New approach: introduces a new way of thinking about nation self-projection in the international arena</li> <li> Comparison: a comparative book on the history of nation branding - there is none to date</li> <li> Intercontinental approach: that comparison reaches across several continents including North and South America Europe Asia</li> <li> Interdisciplinary: historical analysis joined by expertise of media/communication scholars political scientists</li> <li> Past and Present: connects present discourses on the nation's performance/representation with analysis of the past</li></ul>