National Cultures and International Competition

This History Of Schering Ag (One Of Germany''S Best Known Pharmaceutical Companies) Traces Its Origins As A Pharmacy In The Middle Of The Nineteenth Century To The First Steps Of Its Re-Birth As A Multinational Corporation In 1950. It Reveals The Various Stages Of Schering''S Development Its Relationships To Other Chemical Companies Government Bankers And Other Shareholders. The Book Presents This Corporate History In The Context Of Schering''S Changing And Increasingly Hostile Political Social And Economic Environment.