Navigating Digital Disruption: Strategies for sustainable business management

<p>The digital revolution has significantly transformed the global business landscape. As digital technologies continue to disrupt traditional business models organizations across sectors are compelled to rethink their strategies for growth resilience and sustainability. The convergence of innovation artificial intelligence big data blockchain and digital marketing has not only created new avenues for competitiveness but also brought forth complex challenges for businesses aiming to stay relevant in a rapidly evolving ecosystem. This book “Navigating Digital Disruption – Strategies for Sustainable Business Management” is a scholarly compilation of selected research papers presented at the International Conference on Advanced Research in Digital Age (ICARD-25) held at BIITM Bhubaneswar. The contributions in this volume stem from rigorous academic inquiry and practical insights aimed at offering a roadmap for managing digital trans□formation while ensuring sustainability.</p>