Navigating the New Normal

<b>This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities most of which didn't even exist a generation ago.</b><p>No one will forget the year 2020.</p><p>The year that a pandemic shut down social work and public contact.</p><p>There are two particular changes that have had a pronounced effect on business and finance which this book will provide the guidance currently lacking in traditional business school texts.</p><p>The first is the change from commuting to work to sheltering-in-place with students and professionals on videoconferencing apps such as Zoom. Likely a lasting change we can expect many office spaces will remain empty and many businesses will stick with the new work-from-home change.</p><p>The second change is that the younger generation is the first to suffer a setback in terms of the standard of living compared to their parents. Not only do more than half of Americans have less than $1000 in savings but they eschew traditional corporate cubicles preferring instead to juggle multiple and new 'hustles and side gigs.'</p><p>This book is primarily focused on the post-pandemic Gen Z and Millennial business opportunities most of which didn't even exist a generation ago.</p>