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About The Book
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<p>Thanks to the rise of neoliberalism over the past several decades we live in an era of rampant anxiety insecurity and inequality. While neoliberalism has become somewhat of an academic buzzword in recent years this book offers a rich and multilayered introduction to what is arguably the most pressing issue of our times. Engaging with prominent scholarship in media and cultural studies as well as geography sociology economic history and political theory author Julie Wilson pushes against easy understandings of neoliberalism as market fundamentalism rampant consumerism and/or hyper-individualism. Instead Wilson invites readers to interrogate neoliberalism in true cultural studies fashion at once as history theory practice policy culture identity politics and lived experience. Indeed the book’s primary aim is to introduce neoliberalism in all of its social complexity so that readers can see how neoliberalism shapes their own lives as well as our political horizons and thereby start to imagine and build alternative worlds.</p>