Our contemporaneity shows us starkly in a kind of collective neurosis suffocated by the toxic omnipresence of a merely instrumental rationality that leaves no room or flaw for criticism. Cruel miserable and merciless mirror the watchtower of neoliberal instrumental reason contemplates the world from the same uncritical intestines with the nature of the market. If empathetic and politically committed actions produce aversion and repugnance on the part of a colonized and sublimated model around consumption developing both the genealogy of the model and thinking about possible hopeful or promethean scenarios is not an exercise in futility or nihilism but represents the urgency of naming to force us at least to conceive systems that are at the very least a way of life at least to conceive alternative systems and to escape from the false skeptical rhetorics that impel us to reduce every historical or political event to a reductive abstraction with the simple mantra that everything outside the discursive center of consumerism as the existential center of civilization is extremism and therefore discardable and repugnant.