Neuro-Sell

<p>Anyone involved in sales faces huge challenges these days from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales something more than the traditional techniques is needed. <b><i>Neuro-Sell </i></b>presents an effective brain-based approach to selling that is sensitive to what's going on in the customer's mind.<br><b><i>Neuro-Sell</i></b> helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples quizzes templates and interactive exercises it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.</p>