Neurorhetorics

<p>In academia as well as in popular culture the prefix neuro- now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomics neurophilosophy neuromarketing neuropolitics and neuroeducation. Consumers are targeted with enhanced products and services such as brain-based training exercises and babies are kept on a strict regimen of brain music brain videos and brain games. The chapters in this book investigate the rhetorical appeal effects and implications of this prefix neuro- and carefully consider the potential collaborative work between rhetoricians and neuroscientists. Drawing on the increasingly interdisciplinary nature of rhetorical study <em>Neurorhetorics</em> questions how discourses about the brain construct neurological differences such as mental illness or intelligence measures. Working at the nexus of rhetoric and neuroscience the authors explore how to operationalize rhetorical inquiry into neuroscience in meaningful ways. They account for the production dissemination and appeal of neuroscience research findings revealing what rhetorics about the brain mean for contemporary public discourse.</p><p>This book was originally published as a special issue of <em>Rhetoric Society Quarterly</em>.</p>