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About The Book
Description
Author
Your business lives and dies by your customer conversations.shouldnt you have those down to a science?if youre tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...ofcustomers who cant seem to make a decision, then you need neuroselling, the only customer conversationtool grounded in neuroscience and behavioral psychology.but neuroselling is more than just theoryits a step-by-step, practical communication methodology honed byyears of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services,manufacturing, and engineering.start communicating in a way that:-builds personal and professional trust faster-naturally drives urgency to buy-creates an automatic commitment to changein this book, youll also read the stories of a sales rep who went from the bottom half of his sales organization tobecoming rep of the year, as well as the dark-horse executive candidate who became ceo, chosen over threemore experienced leaders.no matter your situation, successful selling begins and ends with the customer conversation.