Never Normal: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo

The new normal youre waiting for is never going to happen. Planning for tomorrow guarantees youll fall further behind. Lack of resources is a lame excuse. The experts have the most to learn.The answer to disruption is not technology but humanity.Futurist and digital transformation expert Greg Verdino has made a career out of helping business leaders make sense of exponential change -- challenging conventional wisdom skewering the status quo and doling out tough love on his blog in print and from conference stages around the world. Now NEVER NORMAL distills eight years of Gregs most provocative ideas about technology transformation strategy and innovation into one slim volume you can skim while youre waiting for your next Zoom call to begin.NEVER NORMAL features the brand new title essay (exclusive to this collection) and 15 of Gregs most popular business essays all written between 2012 and 2019. This look back at his ideas about the future of business is as relevant today as the essays were the day they were written as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world.