NEW INDIA: EMERGING TRENDS IN INDIAN BUSINESS SCENARIO : FIRST EDITED VOLUME BOOK

The unexpected event took place with the commencement of year 2020 namely CORONA Pandemic had shattered the entire economy. The COVID-19 crisis has affected all parts of the world. Beyond the health effects the epidemic has made a huge difference in peoples daily lives as they face limitations on physical removal and the consequences such as losing their job working or studying at home and reducing contact with family and friends. India being the fastest growing economy with the second largest population in the world has a significant stake in the AI revolution. Recognizing the power of AIs economic transformation and Indias need for its most important implementation strategies that we saw during CORONA. Till now we have witnessed two waves of this above pandemic and we are now ready to fight against third wave. The current book is an important step on the part of academic students as it identifies possible ideas and strategies to address the transformation of modern business. The book aims to present facts based on factual verified information and analyze trends emerging in the global business environment in the digital world today particularly in the context of India. We are sure that this book will not only be helpful to academicians but will also provide a way to student fraternity for further research and innovations. Some of the selected papers received by the editors are being published in this book