New Insights into Prognostic Data Analytics in Corporate Communication

<b>This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports investigative fiction-Poirot series Sci-Fi and advertisements.</b><p>The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners who have offered a bird's-eye view in the Review Speak section of every chapter of this book.</p>