New Rules for the New Economy

<b>The classic book on business strategy in the new networked economy-- from the author of the <i>New York Times </i>bestseller <i>The Inevitable</i></b> <p/>Forget supply and demand. Forget computers. The old rules are broken. Today communication not computation drives change. We are rushing into a world where connectivity is everything and where old business know-how means nothing. In this new economic order success flows primarily from understanding networks and networks have their own rules.<i> In New Rules for the New Economy</i> Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable <i>New Rules</i> explains why these powerful laws are already hardwired into the new economy and how they play out in all kinds of business--both low and high tech-- all over the world. More than an overview of new economic principles it prescribes clear and specific strategies for success in the network economy. For any worker CEO or middle manager <i>New Rules</i> is the survival kit for the new economy.