News Media Communication of Sustainability and the Environment

News media coverage of sustainability and environmental issues is often regarded as informal education necessary for gaining public support towards related actions. However most media content and effect studies on this topic have identified many inadequacies and problems. Moving forward this book focuses on three improvement approaches that could be instrumental in advancing related news media communication: the educational approach the media social responsibility approach and the message framing approach. Those interested in mediated communication as a method for encouraging social change for sustainability including environmental and social interest groups universities media education and training providers government agencies journalists media organisations and researchers in this field should find this book useful. It provides a thorough inspection of the improvement approaches by detailing the methods used to evaluate their effectiveness and identifying the interconnected network of other influencing factors that are likely to determine their success - thus providing a clear perspective of their viability in the real world.