Next Now

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new enlightening look at the future. Based on intensive research and interviews as well as the authors'' real-world and business experience in locations across the globe this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of Chindia). Essential reading for managers marketers and just about everyone else.