Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access it just doesnt pay to be a jerk―to employees customers competitors or anyone else. In Nice Companies Finish First Shankman a pioneer in modern PR marketing advertising social media and customer service profiles the famously nice executives entrepreneurs and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership including loyalty optimism humility and a reverence for customer service and shows how leaders like Jet Blues Dave Needleman Tony Hsieh of Zappos Steve Jobs of Apple Ken Chenault of Amex Indra Nooyi of Pepsi and the team behind Patagonia harness these traits to build productive open and happy workplaces for the benefit of their employees themselves and the bottom line.