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About The Book
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NMIMS Management Review Volume XXIX Issue 2 April-June 2021. In this issue following articles are published: Aparna Bhatia & Megha Mahendru - Cost Efficiency Vis-à-Vis Revenue Efficiency Analysis of Indian Scheduled Commercial Banks in a Dynamic Environment. Shaunak Roy & Shivaji Banerjee - Cross-Cultural Dissimilarities in the Perception of Brand Personality of Select Smartphones: Evidence from West Bengal India and Bangladesh. Radhika Thanki & D.M Pestonjee - Role Stress Psychological Well Being and Resilience among working professionals. K. Ramya & Bhuvaneshwari D. - Dynamic Interaction between NIFTY 50 and Nifty Sectoral Indices: An Empirical Study on Indian Stock Indices.