No Business for Adults: My Life in Advertising

Like the movie industry advertising is better and worse than you think. It is the home of brilliant creative minds and some of the worst scoundrels youre likely to meet.Youll come face to face with them through my eyes.Ill take you from my early years as a fledgling copywriter to a long career as a creative head and agency owner. Ill introduce you to the dozens of people I was lucky (or unlucky) enough to make commercials with: Ray Charles Mae West Joe DiMaggio Bill Cosby Aretha Franklin Joan Crawford David Niven to name a few.Youll be eyewitness to commercial train-wrecks and less than brilliant marketing decisions.Youll be there for the birth of Ideas that built industries and ones that sank businesses. Youll go through the ups and downs of a long career and gain an understanding of the industry youve not had before. In short youll be ushered backstage to experience what advertising was and is. Unlike any other business its often no business for adults