No-Fail Retail

<p>This book presents a practical approach to ensuring your retail store's success with consumers.</p><p>It explores topics such as merchandising and display techniques retail promotions consumer perception and behavior impulse buying store environment and operations visual merchandising customer care and the promotional work force.</p><p>Simple practical and illustrated with real photos taken in many countries this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.</p><p>Learn how to:<br>• pick the best location to locate a store;<br>• make your exterior design inviting;<br>• set up an ideal atmosphere for purchasing;<br>• understand about gondola arrangement and planograms;<br>• analyze your customers<br>• conduct different types of promotions.</br></p>