No Sweat

We start out with the best intentions. we’re going to exercise more and get in shape! then five days a week at the gym turns into two...then becomes none. we hit the snooze button and skip the morning run.we really do want to be healthy and fit, but we’re over whelmed and overextended and exercise feels like another chore to complete. is it any wonder we don’t stick with it?behavior expert michelle segar has devoted her career to the science of motivation. in no sweat, she reveals that while “better health” or “weight loss” sound like strong incentives, human beings are hardwired to choose immediate gratification over delayed benefits. in other words, we’re not going to exercise unless it makes us happy right now.so what’s the solution? to achieve lasting fitness, we have to change our minds before we can change our bodies. in no sweat, segar shows us how. translating twenty years of research on exercise and motivation into a simple four-point program, she helps readers broaden their definition of exercise, find plea -sure in physical activity, and discover realistic ways to fit it into their lives. activities we enjoy, we repeat making this evidence-based system more sustainable in the long run than a regimen of intense workouts. even if we don’t sweat, we really benefit.the success of the clients segar has coached testifies to the power of her program. their stories punctuate the book, entertaining and emboldening readers to break the cycle of exercise failure once and for all. complete with work sheets, tips, and techniques, get ting in shape has never been so easy or so much fun. review ..".self-help guide for individuals in search of personal wellness, health professionals may nevertheless benefit from the text....useful in working with clients facing the same struggles regarding fitness." </br>pulse, academy of sports, cardiovascular, and wellness nutrition "no sweat uses lessons from motivation science to help readers learn to truly enjoy exercise and create sustainable habits." </br>heleo "no sweat: how the simple science of motivation can bring you a lifetime of fitness is one of our bibles." </br>carey goldberg, wbur commonhealth blog ..".takes the logical and well-known steps to an active life and presents them in a way that upends the standard motivational talking points." </br>eye for pharma "fear not, for this is not your average fitness book. no more reading about how or why you should exercise, no sweat is about the science of motivation." </br>women's lifestyle "get rid of all of those books on exercising and buy this one. it is really the only book you will need to start getting fit...or to do anything else you don't like doing, for that matter." </br>pcb007 "one of the 9 best books of 2015 to inspire improvement this year." </br>limeade selected as one of 15 inspirational, must-read books for your mind, body and career 2015 by the healthy freelancer ..".valuable for all health and medical practitioners and students, and anyone else who wants to get more out of life (or help others do that for themselves)." </br>vegan practitioners "dr. segar details an exciting new model to help people see exercise as a gift....offers hope and lasting results for everyone." </br>well-being practitioner "you'll be hooked! practical, proven, and loaded with inspiring stories, no sweat makes getting fit easier." </br>midwest book review "i love that she calls physical activity a "gift" you give yourself. i love her "everything counts" philosophy...i hope it inspires you too!" </br>real mom nutrition ..".looking for a gift to yourself, your loved ones and people you service, then no sweat can offer a lifelong benefit...an easy read with a huge impact." </br>florida psychologist ..".describes strategies to get even the most sedentary people off their duffs, starting with ways to overcome past failures and negative feelings about exercise..." </br>the new york times "segar brilliantly organizes her unique and straightfo