Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market

Project Report from the year 2016 in the subject Business economics - Business Management Corporate Governance grade: 1600/2000 course: Strategic Management language: English abstract: This papers aim is to investigate if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT Five Forces PESTEL etc.).The report will start analyzing the evolution of the market of mobile phones and Nokia's role in it. Then we will move on to the company's strategy in former times and its success factors. Next point will be the external analysis (SBU breakthrough resources and capabilities competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokia's evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokia's decision: to what extent we believe as a consulting professional group it is positive or negative for Nokia to return to the market.