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About The Book
Description
Author
The concept of disneyization and its elements have recently emerged in literature. However how these things help in enhancing the service encounter have not been studied. This research offers description of different terms like nostalgia disneyization and service marketing. An effort has been made to study whether each individual experiences nostalgia or not and how do they associate themselves with this concept.
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Details
ISBN 13
9783659706271
Publication Date
-05-05-2015
Pages
-84
Weight
-127 grams
Dimensions
-150x220x4.92 mm
