Not a Marketing Book!

<p>If marketers thought differently marketing can become better.<br>This is NOT a regular book on marketing.<br>Reading these notes and using them intelligently will make you a better marketer. Whether you are a novice or an experienced hand at marketing. And even if you just want to use better marketing thinking for your success.</p><p>These notes will make you think differently about the familiar like: Customers that advertise (yes!)<br>Advertisers that Platforms reject (biting the hand that feeds them) Platforms that choose Brands(It’s all about the feeling)<br>Brands that are created by Sales Activities (brand building done differently)... and more</p><p>These collected insights are from observations conversations and learnings. Distilled across markets practitioners academics students teachers... and sceptics about the discipline of marketing.</p><p>I’d recommend that you read a note or three<br>When you have a minute or two<br>For a flash of inspiration.<br>(Or just read it over a Saturday afternoon. Both work.)<br> </p>