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About The Book
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UGC NET is a national-level exam conducted by NTA to certify the eligibility of candidates for the post of ‘Assistant Professor’ or ‘Junior Research Fellowship’. The aspirants must check the exam pattern and latest syllabus to reserve their seats for the aforementioned post. To make yourself exam ready take hold on the updated and revised edition of “NTA UGC NET/JRF/SET PAPER-2 Mass Communication and Journalism” which has been designed as a complete package for the aspiring candidates of UGC NET in Mass Communication and Journalism. This book provides exhaustive crisp text resources and an enormous question bank with answers to help aspirants for passing the exam on the first attempt. Prepared as per the latest syllabus applicable from June 2019 Previous Year Questions and 3 Model Papers are inculcated on Latest Exam Pattern. This book caters to all aspirants' requirements and makes them do well in the NTA UGC exam. 1. A complete package for NTA UGC NET/JRF/SET PAPER-2 Mass Communication and Journalism 2. Coverage of the entire syllabus in 10 units 3. Units are divided into different number of chapters 4. Inclusion of Previous Years’ Questions and 3 Model Papers 5. 3000+ MCQs are provided to deeply understand topics Table of Content Solved Paper (2022 2021 2020 2019 2018) Mass Communication and Journalism Traditions Media Culture and Approaches to Communication Models and Theories of Mass Communication Development of Communication of Social Change Corporatisation of Development and Emergence of Global Civil Societies Leaders of Social Reform in India News and Reporting Writing and Editing Journalism as a Profession and Critique of News Values Advertising and Marketing Communication Advertising Management Campaign and Marketing Public Relations and Corporate Communication Crisis Communication and Communication Audit Concept of Laws and Ethics Media and the Important Acts RTI and Other Important Acts Media Rules Regulations and Guidelines Media Management Communication Design and Media Production Techniques Economics and Commerce of Mass Media and Principle of Management in Media ICT and Media ICT in Education and Animation Concepts Film and Television Theory Indian Cinema and National Cinema Movements Communication Research and Research Design Communication and Media Research in India Levels of Measurement of Research Data Analysis and Ethical Consideration in Communication Model Paper (1-3)