<p> Squirrels have made numerous appearances in mass media over the years from Beatrix Potter's <I>Nutkin</I> and <I>Timmy Tiptoes</I> to Rocky the flying squirrel of <I>The Adventures of Rocky and Bullwinkle</I> and to Conker and Squirrel Girl of video game fame. This book examines how squirrel legends from centuries ago have found new life through contemporary popular culture with a focus on the various portrayals of these wily creatures in books newspapers television movies public relations advertising and video games.</p>