Big data is an emerging phenomenon that has enormous implications and impacts upon business strategy profitability and process improvements. All service systems generate big data these days especially human-centered service systems. It has been characterized as the collection analysis and use of data characterized by the five Vs: volume velocity variety veracity and value (of data). This booklet will help middle senior and executive managers to understand what big data is; how to recognize collect process and analyze it; how to store and manage it; how to obtain useful information from it; and how to assess its contribution to operational tactical and strategic decision-making in service-oriented organizations.
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