Obviously Awesome

<p>You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends comparing yourself to the competition or trying to attract the widest customer base.</p><p>So what is it? April Dunford positioning guru and tech exec will enlighten you.</p><p>Her new book <em>Obviously Awesome</em> shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more) Dunford speaks with authority about breaking through the noise of a crowded market.</p><p>Punctuated with witty anecdotes and compelling case studies Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:</p><p>-    The Five Components of Effective Positioning<br /><br>-    How to instantly connect an audience to your offering’s value<br /><br>-    How to choose the best market for your products<br /><br>-    How to use three distinct styles of positioning to your advantage<br /><br>-    How to leverage market trends to help buyers understand why making a purchase is important right now</p><p>Whether you’re an entrepreneur marketer or salesperson struggling to bring inventive products to market Dunford’s insights will help you find your awesome so that your customers can too.</p>