Southwest Airlines

Using the words of its own people this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture.Southwest Airlines turns in-depth interviews with the company''s leaders managers employees and passengers into a powerful case study of this highly successful game-changing business. Ranging from the early days of the company to the present the book covers the history of the airline and its founders while also detailing the unique corporate culture that attracts employees and passengers alike. Throughout its history Southwest has championed a culture that puts employees first creating a productive workforce by hiring for attitude before aptitude (because skills can be taught) and allowing employees to be themselves at work. The founders'' philosophies of servant leadership and a fun-LUVing attitude continue to attract employees and influence the company''s daily work today. In detailing the airline''s inner workings in the words of its own people this book shows other companies how they can emulate Southwest''s powerful business model and strategies as well as its hiring practices and corporate culture.