Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

By 1980 the modern Olympic movement was gasping for breath bankrupt financially and politically. Under the leadership of Juan Antonio Samaranch and Jacques Rogge the Olympics began a journey back from the brink. This work offers access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.