On Message

<b>A groundbreaking step-by-step guide on how to master a powerful narrative get your point across and achieve long-term results in your business nonprofit or campaign.</b><BR> <br> In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button there is no shortage of people talking about the need to get their message across or having a narrative. But for business marketing and political campaigns there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative no amount of framing complex messaging or facts will succeed.<BR> <br> <i>On Message</i> solves that problem illustrating how effective communicators understand the power of narrative emotion and simple messaging and posits that having a personal emotional narrative is the basis for all successful communication.<BR> <br> Drawing on Zach Friend's own experience and insights from politics advertising corporate communications entertainment and social psychology <i>On Message </i>provides a simple process for applying the powerful principles behind crafting a narrative ultimately paving the path to success. Specifically readers will:<BR> <br> -Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor narrative;<BR> -Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;<BR> -Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and<BR> -Get results faster by using narrative as a productive tool that will fuel success. <br>