On Our Mind

In this volume Rachel Giora explores how the salient meanings of words--the meanings that stand out as most prominent and accessible in our minds--shape how we think and how we speak. For Giora salient meanings display interesting effects in both figurative and literal language. In both domains speakers and writers creatively exploit the possibilities inherent in the fact that while words have multiple meanings some meanings are more accessible than others. Of the various meanings we encode in our mental lexicon for a given word or expression we ascribe greater cognitive priority to some over others. Interestingly the most salient meaning is not always the literal meaning.Giora argues that it is cognitively prominent salient meanings rather than literal meanings that play the most important role in the comprehension and production of language. She shows that even though context begins to affect comprehension immediately it does so without obstructing the early accessing of salient meanings. Thus the meaning we first attend to is the salient word meaning regardless of contextual bias. Knowledge of salient meanings turns out to play a major role perhaps the most important role in the process of using and understanding of language. Going beyond the familiar effects of literal meaning and context the Graded Salience Hypothesis presents the mostcomprehensive explanation for how we use language for meaning. In this volume Giora presents her new model for the first time in a book-length treatment with original and illuminating perspectives that will be of interest tolinguists philosophers psychologists and all who want to know more about just how we understand what we mean.