Explains the origin of new types of products in evolutionary terms. The authors describe the relevant literature and case studies to place their theory in context and use their theory to create predictions on the most likely next step in the evolution of a product offering practical tools for those involved in new product development.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.