On the rhetoric of GMOs. Ethos Logos and Pathos

Essay from the year 2015 in the subject Business economics - Business Management Corporate Governance grade: 2 Dongbei University of Finance and Economics language: English abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of Ethos Logos and last but not least Pathos.