One Plus One Equals Three

How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott''s distinctive almost Zen-like storytelling humor and practical advice its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between creatives and suits in the boardroom these stories act as a rallying cry for individuals and businesses who want to think differently stand out and challenge convention.