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English
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About The Book
Description
Author
<p>Social media (e.g. Facebook LinkedIn Groupon Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think feel and act regarding social media online advertising and online shopping. Business practitioners students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. </p>
Piracy-free
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Details
ISBN 13
9781848729698
Publication Date
-25-04-2012
Pages
-400
Weight
-628 grams
Dimensions
-152x229x22.55 mm
