Online Consumer Psychology

<p>&nbsp;This book discusses the application of online strategies including social networks and social media promotion methods to attract consumers . Social media by its very nature is a highly emotional space. Marketing on these platforms often relies on creating emotional connections with consumers through engaging content influencer marketing and community building. The use of social proof testimonials and user-generated content can evoke feelings of trust and belonging influencing purchasing decisions . The emotional intelligence of consumers also plays a role as individuals with higher emotional intelligence may be less susceptible to impulsive or compulsive buying behaviors suggesting that emotional appeals need to be nuanced and ethical .</p><p>In essence my research emphasizes that while online platforms offer efficiency the underlying mechanisms that drive consumer attraction and conversion are deeply intertwined with emotional appeal. This includes creating visually appealing and user-friendly interfaces leveraging psychological triggers like time pressure and utilizing social media to foster emotional connections and trust.</p>