Onward

In this #1 New York Times bestseller the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.. In 2008 Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward he shares this remarkable story revealing how during one of the most tumultuous economic periods in American history Starbucks again achieved profitability and sustainability without sacrificing humanity. . Offering you a snapshot of the recession that left no company unscathed the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning it’s about the right way to win. . Onward is a compelling candid narrative documenting the maturing of a brand as well as a businessman. Ultimately Schultz gives you a sense of hope that no matter how tough times get the future can be more successful than the past.