Operational and Information Management

This book focuses on how managinginformation can help improve businessprocesses and make them more efficient.The book also discusses how this can leadto better performance in day-to-dayoperations. It provides helpful tips and toolsfor creating and implementing effectiveenterprise information systems. The contributors of the book areexperts in fields like supply chain management revenue managementand e-commerce and they use their knowledge of informationtechnology and consumer research to provide valuable insights.