Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

As hyper-personalization has yet to be perfected developing hyper-personalized strategies presents a critical challenge; due to this optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things software interfaces artificial intelligence solutions back-end and front-end management tools and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models processes strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality consumer behavior customer journey and smart technologies and is ideal for professionals executives hotel managers event coordinators restaurateurs travel agents tour directors policymakers government officials industry professionals researchers students and academicians in the fields of tourism and hospitality management marketing and communications.