Option Selling For Profit

<p>"If you think your customer's home buying experience ends with the signing of the sales contract&mdash;think again."</p> <p>To be a successful full-service home builder in today's market, you must offer more than just a well-built home. You need to give your customers the opportunity to design a home that suits their tastes and lifestyles. By offering a range of options and upgrades, you can achieve this goal. The design phase is your best opportunity to make a lasting impression and ensure that your buyers will favourably remember their experience with your company.</p> <p>In <em>Option Selling for Profi</em>t, authors Gullo and Rinaldi share their hands-on understanding of high-powered selling in the ever-expanding market of options for new homes. With this book, you will learn how to:</p> <p>- Create an option sales program that motivates customers to buy<br />- Capitalize on your options and upgrades program to increase your bottom line<br />- Empower your sales team with the tools they need to succeed<br />- Cultivate loyal customers<br />- Deliver outstanding customer service<br />- Implement a profitable design program, no matter the size of your company</p> <p>"From pricing to sales presentation, this book will help you learn how to sell options and increase your bottom line." <em><strong>&mdash;S. Robert August, President, S. Robert August &amp; Company, Inc., and President, Institute of Residential Marketing</strong></em></p>