Organic Food Marketing in Urban Centres of India

Organic Food Marketing in Urban Centres of India, authored by Nina Osswald Manoj Kumar Menon and published by Mudranik Technologies Pvt Ltd, provides an in-depth analysis of the organic food industry in India, with an emphasis on the urban markets. It examines the factors driving the growth of the sector and the challenges faced by established players, as well as new entrants, in the market. It also offers insights into the changing consumer trends, regulatory policies, and the potential opportunities that exist in the industry.